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The Private Estate Story

Founded in 2018, Private Estate is a sportswear and lifestyle brand created with a focus on luxury, but also convenience and versatility. The goal was to create a line of performance apparel suitable for golf, tennis and other outdoor activities, but without compromising on the ability to look stylish and elegant in everyday life.

We believe we have achieved that with Private Estate, a brand that is distinguished by its quality of fabric, elegant designs, and comfort and functionality. With a range comprised of a mix of subtle and bold stripes, plain block colors and sophisticated prints, Private Estate offers a variety of style to suit everyone's taste.

With Private Estate, you'll not only look sharp but also enjoy the benefits of our performance fabrics, with technology such as moisture wicking, odor control and UV protection build into all products as standard. In addition, the classic fit and array of soft fabrics available will ensure maximum comfort as you go about your day, whether it be out on the golf course or lounging at home.

Private Estate products are available online, at specialty retail stores, and at premium golf courses and resorts in the United States and across Asia.

Kiradech Aphibarnrat in action at the 2019 Open Championship.

KIRADECH APHIBARNRAT

A 4-time European Tour winner, Kiradech has established himself as one of the elite players on the European Tour in recent years with his consistent performances and particularly his skill in matchplay. Having claimed the Maybank Championship in 2013 and the Shenzhen International in 2015, he became the youngest Asian player to reach three European Tour wins later that year by winning the Paul Lawrie Matchplay at the age of 26. He knocked on the door several times in 2017 in big-purse Rolex Series events, but despite going winless, still recorded a career high finish on 11th on the Race to Dubai.

In 2018, Kiradech excelled in the World Golf Championships, finishing top-5 in 3 of the 4 events, and earned enough money to secure his PGA TOUR card for 2019, becoming the first Thai player in history to do so. He has since easily earned enough to retain his card for the 2020 season.

Well known for his love of sports cars, expensive watches, Yeezy shoes and vaping, Kiradech's popularity has soared as golf fans the world over have been drawn to his unique swing, aggressive style of play and laid back demeanor.

Australian Scott Hend with the 2019 Maybank Championship Trophy.

SCOTT HEND

A typical journeyman pro, Australian Scott Hend has arguably accumulated more air miles than any other golfer on the planet over the last few years. Based in Ponte Vedra Beach, Florida with his wife and 2 kids, Hend has split his time between the European Tour and Asian Tour since his maiden European Tour victory at the Hong Kong Open in 2014.

Turning pro in 1997, it wasn't until 2004 that Hend broke through, securing his PGA Tour card at Qualifying School. He played there for two seasons, leading the PGA Tour's Driving Distance stat in 2005 with an average of 319 yards, the first ever foreigner to do so. But when his 2006 season was curtailed by injury, he switched his focus to the Asian Tour, and has since established himself as one of the most successful players in the history of the tour.

Hend's career took another leap in 2015, as he clinched the UBS Hong Kong Open in a playoff, earning his full European Tour playing rights. He followed that with another European Tour win at the True Thailand Classic, and most recently the biggest win of his career – the 2019 Maybank Championship.

TYSON ALEXANDER

A graduate of the University of Florida, 31 year old Alexander enjoyed a stellar amateur career, representing the United States at the 2010 Palmer Cup, and receiving All-American honors that same year.

Nebraska

Thailand

Thai Country Club

Amata Spring Country Club

Laguna Golf Phuket

Banyan Golf Club

Black Mountain Golf Club

Chee Chan Golf Club

Ayodhya Links Golf Club

Hong Kong

Clearwater Bay Golf & Country Club

Hong Golf Golf Club

Scotland

Castle Stuart Golf Club

Inverness

Oman

Al Mouj Golf Club

Muscat